In a company in this day and time, a company must rely on innovation and change in order to stay ahead of the game. However, it is easy to experiment carelessly with new ideas which will lead to unfortunate consequences. Rather than implementing large scale experimentation, companies should encourage experimentation with individuals in the company, and teach them to celebrate failures in order to keep an open minded atmosphere.
- A culture of innovation cannot exist without a culture of experimentation.
- Modern business is far more competitive and data-reliant than it was in the past.
- Building a process for testing is just one part of creating a company culture of experimentation
“Most people know that risk is a large part of business. Some companies shy away from experimentation because of the fear of failure, but the risk of not taking action is similarly destructive.”
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