When you sell into the enterprise, there’s a very fine line between making your customers happy and potentially having them influence the product a little bit too heavily. You have to have conviction in your product to balance making them happy, but not necessarily changing your entire product priorities based on what they think they currently need.
“Doing customer discovery isn’t the same as running a focus group. And customers don’t always know the best way to solve a problem or fill a need they have.”
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