Companies create contingency plans in case of a downturn. Goals are one key point that some people fail to address. If the downturn ends up being an extreme one, then the only key is survival. But, in the more probably event of a mild to moderate downturn, then you have room for additional goals that will help you.
“Cat sells most of its equipment through dealers, and it would be shortsighted to protect company profits only to see its dealer network falter.”
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