GoDaddy is buying rival Host Europe Group for $1.8B to accelerate its international expansion

GoDaddy prides itself on generating revenue outside of traditional revenue streams like domain registration and hosting. This additional revenue mainly comes from “presence and business applications,” which are additional services they offer to small businesses — think SEO optimization, online marketing and even online bookkeeping. And today the company has just announced a much bigger deal. GoDaddy has acquiredEuropean rival Host Europe Group (HEG) for $1.8 billion — including €605 million paid to existing Host Europe shareholders, and €1.08 billion in assumed debt.

Key Takeaways:

  • GoDaddy is on a shopping spree. Yesterday we reported that the domain and hosting company had bought WP Curve, a WordPress services startup to expand its WordPress support team.
  • While this acquisition will obviously speed GoDaddy’s expansion throughout Europe, it’s already been in the process of expanding internationally.
  • GoDaddy prides itself on generating revenue outside of traditional revenue streams like domain registration and hosting.

“GoDaddy prides itself on generating revenue outside of traditional revenue streams like domain registration and hosting. This additional revenue mainly comes from “presence and business applications,” which are additional services they offer to small businesses — think SEO optimization, online marketing and even online bookkeeping.”

https://techcrunch.com/2016/12/06/godaddy-is-buying-rival-host-europe-group-for-1-8b-to-accelerate-its-international-expansion/?ncid=rss

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