Entrepreneurs are Everywhere Show No. 43: Tina Fitch and Alice Brooks

When you sell into the enterprise, there’s a very fine line between making your customers happy and potentially having them influence the product a little bit too heavily. You have to have conviction in your product to balance making them happy, but not necessarily changing your entire product priorities based on what they think they currently need.

Key Takeaways:

  • Doing customer discovery isn’t the same as running a focus group. And customers don’t always know the best way to solve a problem or fill a need they have.
  • You have to have conviction in your product to balance making them happy, but not necessarily changing your entire product priorities based on what they think they currently need.
  • We did a testing session with a group of girls where we had to make this spinning-disco-ball-dance party.

“Doing customer discovery isn’t the same as running a focus group. And customers don’t always know the best way to solve a problem or fill a need they have.”

https://steveblank.com/2016/09/27/entrepreneurs-are-everywhere-show-no-43-tina-fitch-and-alice-brooks/

Download our eBook “Moving To The US”

Disclaimer:
This document is intended as an information source only. The comments and references to legislation and other sources in this publication do not constitute legal advice and should not be relied upon as such. You should seek advice from a professional adviser regarding the application of any of the comments in this document to your fact scenario. Information in this publication does not take into account any person’s personal objectives, needs or financial situations. Accordingly, you should consider the appropriateness of any information, having regard to your own objectives, financial situation and needs and seek professional advice before acting on it. CST Tax Advisors exclude all liability (including liability for negligence) in relation to your reliance in this publication.