5 Storytelling Techniques For Business From Former Actress Turned Entrepreneur – Forbes

Should a business owner be able to tell a good story? In a world of profit, valuations, and fundraising, do storytelling techniques even matter for business? Cooper Harris, an actress turned CEO, thinks so. As a former Hollywood actress, the founder of Klickly certainly knows a thing or two about the importance storytelling. But acting wasn’t necessarily her passion. After appearing in a few soaps and movies, she decided that entrepreneurship was more her thing.

Key Takeaways:

  • As a former Hollywood actress, the founder of Klickly certainly knows a thing or two about the importance storytelling.
  • But acting wasn’t necessarily her passion. After appearing in a few soaps and movies, she decided that entrepreneurship was more her thing.
  • In February of 2015, she started a company named Klickly, an impulse buying platform for those of us with very short attention spans.

“Why has she been so successful? Her ability to stand in front of a crowd and tell a compelling story about her products.”

http://www.forbes.com/sites/matthunckler/2016/12/06/5-storytelling-techniques-for-business/

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